ETEM02 - Strategic Management and Marketing

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Program : Petroleum Economics and Management

Content

Presentation

TU02_ETEM 2023-2024_H.FATHALAH_Strategic Negociation

TU02_ETEM 2023-2024_L.DE FOUCHECOUR_Investment strategy : offshore wind case-study

TU02_ETEM 2023-2024_H.ESSA_International Negotiations

TU02_ETEM 2023-2024_G.ATWAL_Strategic Marketing

TU02_ETEM 2023-2024_SAFAEI Hossein_Strategic Management

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LEARNING OBJECTIVES

understand and apply to case studies strategic management analysis tools within the context of the Energy Industry
understand the building blocks of the international marketing environment
evaluate key strategic marketing issues relevant to the energy sector
familiarize with the main phases of the development strategy of large projects
use investment profitability analysis technics to select the best solution
build a price strategy
understand make-or-buy strategies and the value of outsourcing

Sébastien BIANCHI

Victor COURT

Arash FARNOOSH

Sidney LAMBERT-LALITTE

Frederic LANTZ

Olivier MASSOL

Maxime SCHENCKERY